There’s a well-known study by Backlinko that shows that posts with about 2,000 words ranked better in Google. By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey. Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research. Quality Raters don’t influence the rankings directly, but their data is used to improve the search algorithm. Backlink building is a massive aspect of SEO, so I can’t cover all the details here. But building high-quality links to your content is a great way to improve its SEO and visibility.

What topics should it cover?

Besides learning the different concepts and theories, the only way to find out what works is to apply the various SEO techniques on a website and monitor your rankings. Besides the changes you can make to your website (on-site SEO) to rank higher in the SERPs, the other way to influence your website’s ranking position is by using off-site SEO factors. Technical SEO is important because if you have problems with crawling and indexing, it can negatively impact your rankings. Usually, once you get SEO Anomaly your technical SEO correct, you may not have to deal with it again. As part of the Search team, she enjoys creating content that helps you master SEO.

How to Optimize SEO On-Page Search Engine Optimization (SEO)

• This gives us a quick overview of whether the keyword is worth pursuing.
• All the same, these three types of SEO complement rather than compete with each other.
• Crawling is the discovery process and happens when search engines send search engine crawlers or spiders to find updated and new content.
• If you want to get the best results from search engines, you need to plan long term.
• Make sure to update and repurpose older content to keep it fresh and relevant.
• Contrary to popular belief, Top Stories don’t only show up when you search for trending keywords.

Watch our video tutorial for a quick introduction to SEO, how it works, and why it’s an important digital marketing process. In SEO, this is considered a ‘vote of trust’ and one of the top SEO ranking factors determining a webpage’s position in the search results. As you can see in the diagram above, paid results have the « Sponsored » label to differentiate them from organic results. To learn more, read our guide on the difference between SEO and PPC.

Step 2: Keyword Research and Strategy:

SEO strategies are techniques that ensure your website content is relevant to certain search terms and functions well for browsers. Page speed is a critical factor in technical SEO, directly impacting the user experience and search engine rankings. A slow-loading website can lead to high bounce rates, reduced conversions, and lower rankings. SEO writing (also known as “writing for SEO”) is the process of planning, creating, and optimizing content with the primary goal of ranking in search engines like Google.

Learn more about the details of SEO, why it needs to be a key part of your digital marketing plan, and the role SEO certification may play in developing your skills. 5) BacklinksBacklinks act as endorsements from other websites, signaling credibility and authority. High-quality backlinks from reputable and relevant sites significantly boost rankings.